MTN Nigeria has publicly apologized to its customers following widespread backlash over a sudden 200% increase in the price of its 15GB digital bundle plan.
The telecommunications giant admitted the adjustment was an error and assured subscribers of better decision-making in the future.
In a statement posted on its official Instagram handle on Thursday, MTN acknowledged the frustration caused by the price hike.
“You dey vex. We know,” the company stated, recognizing the anger among its users. “We know how upsetting it must have been to suddenly wake up to a 200% increase on your favourite digital bundle.”
While the company refrained from offering detailed explanations, it accepted responsibility for the pricing change.
“We could share several reasons, and provide explanations, but omo, all that one na story. We don cast. We get it and admit it. Let’s just say na mistake,” the statement read.
In a bid to mend its relationship with customers, MTN appealed for forgiveness, particularly during the Valentine’s season, emphasizing its appreciation for loyal subscribers.
“In this love season, don’t stay angry with us. Please forgive and forget. You matter die, and we will never stop showing you how much,” the statement continued.
The company concluded by reaffirming its commitment to customer satisfaction. “Let’s continue our relationship. Thank you for your understanding.”
MTN’s apology comes amid growing concerns over rising data costs and telecom services in Nigeria.
The sudden price hike, which raised the cost of a 15GB weekly data plan from N2,000 to N6,000—a 200% increase—caught many internet subscribers off guard and sparked widespread outrage on social media on Wednesday.
The statement, however, did not mention whether the tariff had been reduced.
