The Postmaster General of the Federation/CEO of Nigerian Postal Service, Rt Hon. Adeyemi Sunday Adepoju has disclosed that NIPOST has embarked on measures to improve the quality of postal services to rise to the challenge pose by technology.
He made this disclosure while declaring open a two-day NIPOST Marketing Retreat 2023, themed, ‘Interfacing with Customers, The Postal Perspective’, held at the Davina Hotel & Event Center, Nasarawa State recently, which was organised to train marketing officers nationwide.
Adepoju identified the importance of human capacity development for staff, stating that training and re- training of staff is a priority for the management under his administration, especially marketers which help them obtain prerequisites the necessary skills and knowledge.
While speaking in a statement issued by the media office of the agency, he noted that the retreat, which came days after the commissioning of 100 new motor bikes and 20 operational mail vans, avail an opportunity for over 100 state marketing managers and general managers drawn from commercial business units /ventures to discuss and brainstorm on strategies, adding that the retreat was also meant to devise a better and effective way forward reposition NIPOST in a changing environment.
The NIPOST boss said, “this retreat will further help to enhance our marketers on the new vision and mission of NIPOST, which is in tandem with the policies of the present administration of President Bola Ahmed Tinubu.
“We are in a challenging environment where most of the things that are done traditionally have changed, technology has taken over and NIPOST must rise to the challenge.”
Also, the Director of Marketing at NIPOST, Mrs Victoria Yakubu commended Adepoju for making this retreat possible in spite of scarce resources, stating that the training became imperative because marketing is indispensable in a service-oriented industry like NIPOST.
On the challenges in the sector, she said, “there is the need to take, within the shortest time frame possible, some remedial and durable measures to improve the quality of postal services.
“It is my belief that keeping abreast with the latest ideas on how to satisfy our customers through improvements in our services with special emphasis on mail logistics and deliveries will help us make the right decisions for NIPOST.”
She demanded more strategic use of technology to drive the operations of the organisation especially with efficient and innovative use of the Information and Communications Technology.
